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Content Writer

Posted On 11 Sep 2026 | Experience 6-8 Years | Location Bangalore, Noida

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Roles & Responsibilities

  • Develop high-quality B2B technology content for blogs and articles.
  • Develop high-quality B2B technology content for whitepapers and eBooks.
  • Develop high-quality B2B technology content for case studies.
  • Develop high-quality B2B technology content for thought leadership pieces.
  • Develop high-quality B2B technology content for website copy.
  • Develop high-quality B2B technology content for landing pages.
  • Develop high-quality B2B technology content for email marketing campaigns.
  • Develop high-quality B2B technology content for industry reports.
  • Develop high-quality B2B technology content for social media.
  • Develop high-quality B2B technology content for sales enablement collateral.
  • Translate complex technical concepts into clear, engaging, and audience-friendly content.
  • Create content tailored to various stages of the buyer journey, from awareness to decision-making.
  • Collaborate with marketing, design, demand generation, and sales teams to develop content aligned with business objectives.
  • Conduct in-depth research on technology trends, market developments, competitor activities, and industry best practices.
  • Interview subject matter experts, leadership teams, and clients to gather insights for content development.
  • Stay updated on emerging technologies, particularly AI, automation, cloud, cybersecurity, and enterprise software.
  • Utilize AI tools such as ChatGPT, Claude, Gemini, Perplexity, and other content-assistance platforms to improve content efficiency and quality.
  • Create effective prompts and workflows for content ideation, research, drafting, summarization, and optimization.
  • Ensure AI-generated content is fact-checked, refined, and aligned with brand voice and quality standards.
  • Explore AI-driven opportunities for content personalization, content repurposing, and workflow automation.
  • Train internal teams on best practices for AI-assisted content creation when required.
  • Implement SEO best practices, including keyword research, topic clustering, internal linking, and content optimization.
  • Work closely with SEO and digital marketing teams to improve organic traffic and search rankings.
  • Analyze content performance metrics and recommend improvements based on data and insights.
  • Develop executive-level content for leadership teams, including LinkedIn articles, opinion pieces, and keynote content.
  • Support brand positioning by creating authoritative and industry-relevant content.
  • Contribute innovative content ideas that strengthen the company’s market presence and thought leadership.

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