B2B Brand Consulting for Positioning and Recall

Brand is Not a Luxury

In the race for enterprise wallet share, brand is not a luxury. It is the multiplier on everything else you do.

In B2B technology markets, the companies that win consistently are rarely the ones with the best products. They are the ones with the clearest, most resonant brands — brands that buyers recall when a need arises, that partners trust when evaluating alliances, and that investors factor into enterprise value. We help technology brands build exactly that kind of brand equity.

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Our Brand Capabilities

What We Do

Brand Positioning & Architecture

Layered positioning frameworks — from corporate narrative to solution level — built to resonate with enterprise buyers, hold up in competitive conversations, and stay consistent across every touchpoint.

M&A and Transaction Branding

Acquisitions and investment events create brand complexity fast. We manage integration, narrative, and repositioning with the structure and speed that transactions demand — and the proof to back it.

Employer & Talent Brand

We build employer narratives, career experiences, and talent-targeted campaigns that improve offer-to-join ratios, accelerate recruitment, and make your company the one the best people choose.

Messaging & Narrative Architecture

We build multi-layered message frameworks — from corporate to persona-specific — so every channel, every team, and every audience receives a single, consistent, compelling story. No drift. No brochure-speak.

Thought Leadership & Executive Positioning

We position your leaders as definitive market voices through content, media, and speaking programs — building the institutional authority that shortens sales cycles and protects premium positioning.

Marketing Integrated.
Brand Differentiated.

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Brand Outcomes

3X Increase in Enterprise Value

A brand transformation program we designed for a US-based data engineering specialist contributed directly to higher quality revenue, a 3X increase in enterprise valuation, and a successful acquisition. Brand investment is not a cost. It is leverage.

Connect With Us

Himanshu Mishra

Director & Technology Head

Currently working as IT & Strategy advisors for various companies. Himanshu have 22+ years of rich experience in IT Program Management, Quality Assurance, and ERP implementations. Led key initiatives as PMO Head at IL&FS Technologies Limited. Managed Project implementation reviews and management reporting related to all projects at ITL. Key responsibilities included Implementation of Risk management framework, ICFR, Process training and Decision support for Top Management. Done rollout of internal project management applications and processes organization wide. Project management office setup for large IT e Governance programs. Implemented and Managed end to end Quality programs like CMMI Dev ML 5, CMMI SVC ML3, IS0 27k, ISO 20k, ISO 9001, Application Security audits, Vulnerability Assessments and Penetration testing for locations, data centers, and large e Governance programs. Earlier worked as a Program Manager and Business Analyst at IL&FS Technologies Limited for ERP projects (on Dynamics Ax and Navision).

Nishant Mishra

Co-Founder

Nishant Mishra brings in over 20+ years of a perfect blend of entrepreneurial and corporate experience. His experience of working in the global consulting team at IGATE, knowledge of technology as a business, and setting up marketing and customer service teams from the ground up augurs well for The Higher Pitch’s clients. He specializes in marketing strategy, research and customer intelligence, solution building, and digital marketing, which are core elements of the company’s offerings. Nishant spent a significant amount of time at IGATE working in demand generation, digital marketing, and later in Retail & CPG consulting group. During his tenure at IGATE, he has worked on various programs around Digital Strategy, Omnichannel Retailing, and Customer Experience Management. Nishant has also led regional marketing for Birlasoft’s Europe and APAC region and has successfully carried out integrated marketing programs including advisory relations and demand generation. Early in his career, Nishant spearheaded a digital startup where he also set up an offshore customer service team for a Bay Area-based note-taking app company, which resulted in a saving of several hundred thousand dollars during the engagement period. The startup is now valued at more than a billion dollars today. He has also led the nation-wide brand launch for one of India’s leading low-cost tablet PCs and built an overall marketing ecosystem for them.

Prabhanjan Deshpande (PD)

Co-Founder

PD has more than 24+ years of corporate work experience, mostly in technology marketing and sales across the US, India, and Japan. A large part of his career was at IGATE, India’s sixth largest software exporter, till the French major, Capgemini acquired it in 2015. Through his career, PD has anchored several high-decibel marketing campaigns, turnarounds, and brand transformations, all the while focusing on efficiencies and returns on marketing. He has also successfully led integrated demand generation programs apart, and specializes in executive connects and value-based business networking. At IGATE, PD was the global head of communications and PR and was the face of the company during significant events such as M&As, digital campaigns, as well as unusual crisis situations. He has been part of the IGATE journey as it rose from $80 million to $1.2 billion in revenues over nine years. PD was also the Head of Marketing for GlobalEdge Software and LiquidHub, India. PD is an alumnus of the Indian Institute of Management, Bangalore (IIMB), and is a graduate in Life Sciences from Bangalore University. He has been part of business bodies in the country such as the CII-Young India Chapter and the Marketing Chapter at NASCOMM.

Brand Consulting & Recall

Brand is Not a Luxury