Copywriter

Roles & Responsibilities

• Develop creative and strategic copy for multiple B2B clients.
• Write content and copy for social media, campaigns, websites, emailers, presentations, videos, brochures and other marketing communication.
• Understand client briefs, business objectives, target audiences and brand guidelines and translate them into effective communication.
• Develop campaign concepts, headlines, taglines, messaging and creative copy.
• Simplify complex B2B products, services and business ideas into communication that is easy to understand and engaging.
• Work closely with designers, video editors, digital marketers, content teams and Account Managers to develop integrated campaigns.
• Create multiple creative copy options based on the campaign objective and client requirements.
• Research clients, industries, competitors and target audiences to develop relevant and insightful communication.
• Proofread and edit copy to ensure accuracy, consistency, grammar and tone of voice.
• Participate in brainstorming sessions and contribute creative ideas beyond just copy.
• Present ideas and concepts internally and to clients when required.
• Manage multiple projects and client requirements while meeting agreed timelines.

Key Skills & Requirements:

• 5–8 years of relevant experience in a B2B marketing/advertising/creative agency is mandatory.
• Candidates should have experience working on multiple B2B clients/brands.
• Strong understanding of B2B marketing communication, brand messaging and audience behaviour.
• Excellent command of English, grammar, vocabulary and tone of voice.
• Strong conceptual thinking, storytelling and creative writing skills.
• Experience writing for LinkedIn and other B2B digital platforms.
• Ability to understand a business brief and convert it into clear, creative and impactful communication.
• Comfortable working in a fast-paced agency environment with multiple clients and deadlines.
• Comfortable in balancing creativity with client objectives and business requirements.
• Portfolio showcasing B2B/agency copywriting work is mandatory.