Graphic Designer

Roles & Responsibilities

• Design high-quality marketing assets for digital and print channels, including social media creatives, website banners, landing pages, emailers, brochures, case studies, presentations, whitepapers, infographics, and event collateral.
• Develop visually compelling creatives aligned with the company's brand guidelines and marketing objectives.
• Create engaging visual concepts that effectively communicate complex B2B products, services, and solutions.
• Ensure consistency in branding across all marketing and communication materials.
• Collaborate closely with the Marketing, Content, and Demand Generation teams to create assets for integrated marketing campaigns.
• Design creatives for lead generation campaigns, webinars, product launches, email marketing, paid advertising, and social media initiatives.
• Create visual assets optimized for LinkedIn, Google Ads, websites, blogs, other digital marketing channels, and print collaterals.
• Support sales teams by designing presentations, proposals, sales decks, one-pagers, and other client-facing collateral.
• Work with copywriters, marketers, UI/UX designers, and external stakeholders to conceptualize and execute impactful creative solutions.
• Translate briefs into innovative and effective visual designs while adhering to project timelines.
• Incorporate feedback efficiently.
• Stay updated with the latest design trends, typography, color theory, and digital marketing best practices.
• Continuously improve design quality and introduce fresh creative ideas.
• Maintain organized design files and ensure efficient asset management.

Key Skills & Requirements:

• Bachelor's degree in Graphic Design, Visual Communication, Fine Arts, or a related field.
• 4–6 years of experience in Graphic Design.
• Prior experience in a B2B company or Marketing/Advertising Agency is highly preferred.
• Strong portfolio demonstrating branding, digital marketing creatives, and marketing collateral.
• Expert knowledge of Adobe Suite, preferably Adobe Photoshop and Adobe Illustrator.
• Expert knowledge of Microsoft PowerPoint.
• Expert knowledge of Microsoft Word.
• Expert knowledge of Figma is preferred.
• Expert knowledge of Canva.