If you’re a SaaS company evaluating your CRM options in 2026, you’ve almost certainly landed on two names: HubSpot and Salesforce. They dominate the conversation, they’re both deeply capable platforms, and they’re both significantly different from each other in ways that matter a great deal depending on where your…
Migrating to a new CRM is one of the best opportunities you’ll get to start fresh, cleaner processes, better visibility, fewer headaches. But here’s the problem most teams don’t see coming: if you move dirty data into a shiny new system, you don’t get a fresh start. You just…
Every B2B marketing team reaches the same inflection point: the spreadsheets stop working, the manual follow-ups start slipping, and the team is too busy executing to grow. That’s not a people problem. That’s a marketing automation strategy problem. This guide is for IT SaaS and IT services…
If you’re a B2B company evaluating a CRM or finally committing to HubSpot implementation, you’re already asking the right question. The challenge most IT SaaS and IT services teams face is not whether HubSpot is the right platform it almost always is for mid-market B2B growth, but where…
CRM data migration is no longer a once-in-a-decade IT project. In 2026, it has become a strategic business initiative. As companies scale faster, accumulate more customer data, and adopt AI-powered platforms, the pressure to migrate CRM data cleanly, completely, and without…
In this dynamic landscape of e-commerce, mastering the art of marketing is the secret recipe to success. However, as customer journeys become increasingly intricate and the volume of data grows, manual marketing efforts often need to catch up. This is…
HubSpot and Pardot are top contenders in the race to become the No. 1 marketing automation platform. HubSpot and Pardot assist businesses in optimizing their marketing, sales, and customer engagement activities. Despite their shared objective of simplifying marketing processes and…
As businesses strive to enhance their marketing efficiency and ROI, the rapid growth of marketing automation software has made HubSpot marketing automation more prominent. This game-changing technology has transformed how businesses engage with their customers. HubSpot marketing automation stands out…
In today’s rapidly evolving business landscape, marketing automation has emerged as a powerful tool that has transformed the way businesses operate. With the rise of advanced technology and digital platforms, marketing automation and its benefits has become the norm, enabling…
In today’s dynamic and ever-changing business environment, the dominance of artificial intelligence (AI) in marketing cannot be emphasized enough. The rapid transformation brought about by AI is revolutionizing the marketing landscape, and automation marketing is at the forefront of this…
Director & Technology Head
Currently working as IT & Strategy advisors for various companies. Himanshu have 22+ years of rich experience in IT Program Management, Quality Assurance, and ERP implementations. Led key initiatives as PMO Head at IL&FS Technologies Limited. Managed Project implementation reviews and management reporting related to all projects at ITL. Key responsibilities included Implementation of Risk management framework, ICFR, Process training and Decision support for Top Management. Done rollout of internal project management applications and processes organization wide. Project management office setup for large IT e Governance programs. Implemented and Managed end to end Quality programs like CMMI Dev ML 5, CMMI SVC ML3, IS0 27k, ISO 20k, ISO 9001, Application Security audits, Vulnerability Assessments and Penetration testing for locations, data centers, and large e Governance programs. Earlier worked as a Program Manager and Business Analyst at IL&FS Technologies Limited for ERP projects (on Dynamics Ax and Navision).
Co-Founder
Nishant Mishra brings in over 20+ years of a perfect blend of entrepreneurial and corporate experience. His experience of working in the global consulting team at IGATE, knowledge of technology as a business, and setting up marketing and customer service teams from the ground up augurs well for The Higher Pitch’s clients. He specializes in marketing strategy, research and customer intelligence, solution building, and digital marketing, which are core elements of the company’s offerings. Nishant spent a significant amount of time at IGATE working in demand generation, digital marketing, and later in Retail & CPG consulting group. During his tenure at IGATE, he has worked on various programs around Digital Strategy, Omnichannel Retailing, and Customer Experience Management. Nishant has also led regional marketing for Birlasoft’s Europe and APAC region and has successfully carried out integrated marketing programs including advisory relations and demand generation. Early in his career, Nishant spearheaded a digital startup where he also set up an offshore customer service team for a Bay Area-based note-taking app company, which resulted in a saving of several hundred thousand dollars during the engagement period. The startup is now valued at more than a billion dollars today. He has also led the nation-wide brand launch for one of India’s leading low-cost tablet PCs and built an overall marketing ecosystem for them.
Co-Founder
PD has more than 24+ years of corporate work experience, mostly in technology marketing and sales across the US, India, and Japan. A large part of his career was at IGATE, India’s sixth largest software exporter, till the French major, Capgemini acquired it in 2015. Through his career, PD has anchored several high-decibel marketing campaigns, turnarounds, and brand transformations, all the while focusing on efficiencies and returns on marketing. He has also successfully led integrated demand generation programs apart, and specializes in executive connects and value-based business networking. At IGATE, PD was the global head of communications and PR and was the face of the company during significant events such as M&As, digital campaigns, as well as unusual crisis situations. He has been part of the IGATE journey as it rose from $80 million to $1.2 billion in revenues over nine years. PD was also the Head of Marketing for GlobalEdge Software and LiquidHub, India. PD is an alumnus of the Indian Institute of Management, Bangalore (IIMB), and is a graduate in Life Sciences from Bangalore University. He has been part of business bodies in the country such as the CII-Young India Chapter and the Marketing Chapter at NASCOMM.