For two decades, the visibility metric that mattered most to a CMO was some version of search ranking, where a brand showed up on a results page for the keywords that mattered. Share of AI voice is the metric quietly…
Most B2B companies have a revenue problem they misdiagnose as a people problem. Marketing says sales isn’t following up on leads. Sales says the marketing leads are low-quality. – Customer success is working from a playbook different from both. And leadership is making growth decisions from three versions…
Your CRM is only as powerful as the data inside it. But most B2B sales and marketing teams are running on CRM data quality that is quietly undermining every campaign, every forecast, and every sales conversation — without anyone realising the data…
The B2B buyer journey 2026 looks nothing like it did five years ago. If your strategy hasn’t caught up with how the B2B buyer journey 2026 works today, it’s costing you pipeline you’ll never see. The B2B Buyer Journey 2026 Has Already Left Your Funnel Behind The traditional…
Today, in this digital-first world, your website is more than just a virtual business card. It’s your most powerful asset. Whether you’re launching a startup or scaling an enterprise, a modern, optimized website can drive conversions, build trust, and serve…
It’s no secret that video is redefining how brands connect, convince, and convert in this attention economy. But what if the key to higher engagement, stronger brand recall, and measurable ROI isn’t just producing a video—but producing the right kind…
Your digital media presence is much more than a mere channel — it’s a battleground where you win or lose market share, often demanding constant attention and strategic moves. With business dynamics evolving, staying ahead of the curve is not…
Director & Technology Head
Currently working as IT & Strategy advisors for various companies. Himanshu have 22+ years of rich experience in IT Program Management, Quality Assurance, and ERP implementations. Led key initiatives as PMO Head at IL&FS Technologies Limited. Managed Project implementation reviews and management reporting related to all projects at ITL. Key responsibilities included Implementation of Risk management framework, ICFR, Process training and Decision support for Top Management. Done rollout of internal project management applications and processes organization wide. Project management office setup for large IT e Governance programs. Implemented and Managed end to end Quality programs like CMMI Dev ML 5, CMMI SVC ML3, IS0 27k, ISO 20k, ISO 9001, Application Security audits, Vulnerability Assessments and Penetration testing for locations, data centers, and large e Governance programs. Earlier worked as a Program Manager and Business Analyst at IL&FS Technologies Limited for ERP projects (on Dynamics Ax and Navision).
Co-Founder
Nishant Mishra brings in over 20+ years of a perfect blend of entrepreneurial and corporate experience. His experience of working in the global consulting team at IGATE, knowledge of technology as a business, and setting up marketing and customer service teams from the ground up augurs well for The Higher Pitch’s clients. He specializes in marketing strategy, research and customer intelligence, solution building, and digital marketing, which are core elements of the company’s offerings. Nishant spent a significant amount of time at IGATE working in demand generation, digital marketing, and later in Retail & CPG consulting group. During his tenure at IGATE, he has worked on various programs around Digital Strategy, Omnichannel Retailing, and Customer Experience Management. Nishant has also led regional marketing for Birlasoft’s Europe and APAC region and has successfully carried out integrated marketing programs including advisory relations and demand generation. Early in his career, Nishant spearheaded a digital startup where he also set up an offshore customer service team for a Bay Area-based note-taking app company, which resulted in a saving of several hundred thousand dollars during the engagement period. The startup is now valued at more than a billion dollars today. He has also led the nation-wide brand launch for one of India’s leading low-cost tablet PCs and built an overall marketing ecosystem for them.
Co-Founder
PD has more than 24+ years of corporate work experience, mostly in technology marketing and sales across the US, India, and Japan. A large part of his career was at IGATE, India’s sixth largest software exporter, till the French major, Capgemini acquired it in 2015. Through his career, PD has anchored several high-decibel marketing campaigns, turnarounds, and brand transformations, all the while focusing on efficiencies and returns on marketing. He has also successfully led integrated demand generation programs apart, and specializes in executive connects and value-based business networking. At IGATE, PD was the global head of communications and PR and was the face of the company during significant events such as M&As, digital campaigns, as well as unusual crisis situations. He has been part of the IGATE journey as it rose from $80 million to $1.2 billion in revenues over nine years. PD was also the Head of Marketing for GlobalEdge Software and LiquidHub, India. PD is an alumnus of the Indian Institute of Management, Bangalore (IIMB), and is a graduate in Life Sciences from Bangalore University. He has been part of business bodies in the country such as the CII-Young India Chapter and the Marketing Chapter at NASCOMM.