Answer engine optimization has become the part of Loop Marketing that generates the most noise and the least clarity. Vendors promise visibility in AI answers, dashboards report scores nobody can quite explain, and no one can guarantee how a model…
The reporting problem in product-led growth is not a shortage of numbers. Product analytics will happily produce hundreds. The problem is that the numbers live in different systems from the ones the board looks at, and the metrics that predict…
In a sales-led business, a new customer who struggles gets a call. In a product-led business, they get nothing, because nobody knows they struggled. They close the tab, and the only trace is a row in a database. That asymmetry is…
Most product-led growth projects begin in the wrong place. A leadership team decides to “add PLG”, a sign-up flow is built, a free tier is priced, and six months later there are thousands of dormant accounts and no new revenue.…
Most articles on this topic are a list of famous companies with a sentence each about why they are great. That is entertaining and not very useful, because the interesting part is never the logo. It is the specific mechanism:…
The debate is usually framed as a choice of philosophy: are you a product company or a sales company? That framing produces bad decisions, because the honest answer for most B2B businesses is that the model should be chosen segment…
There is a question that separates companies doing product-led growth from companies talking about it: can a stranger sign up, reach a result that matters to them, and start paying, without anyone from your company being involved? Most B2B software companies…
A difficult conversation is happening inside a lot of B2B marketing teams right now. The monthly analytics report shows website traffic dropping. The team has not changed anything obvious. Rankings are broadly holding. There are no major technical errors flagged.…
Ask most B2B digital marketing teams where LinkedIn SEO fits in their strategy and you will hear a version of the same answer: it is a social channel, separate from SEO, managed by a social media manager who posts the…
Technical SEO has always been the least glamorous part of digital marketing: the crawlability fixes, the schema markup, the Core Web Vitals work that nobody outside the SEO team gets excited about. That reputation has not changed. What has changed…
Director & Technology Head
Currently working as IT & Strategy advisors for various companies. Himanshu have 22+ years of rich experience in IT Program Management, Quality Assurance, and ERP implementations. Led key initiatives as PMO Head at IL&FS Technologies Limited. Managed Project implementation reviews and management reporting related to all projects at ITL. Key responsibilities included Implementation of Risk management framework, ICFR, Process training and Decision support for Top Management. Done rollout of internal project management applications and processes organization wide. Project management office setup for large IT e Governance programs. Implemented and Managed end to end Quality programs like CMMI Dev ML 5, CMMI SVC ML3, IS0 27k, ISO 20k, ISO 9001, Application Security audits, Vulnerability Assessments and Penetration testing for locations, data centers, and large e Governance programs. Earlier worked as a Program Manager and Business Analyst at IL&FS Technologies Limited for ERP projects (on Dynamics Ax and Navision).
Co-Founder
Nishant Mishra brings in over 20+ years of a perfect blend of entrepreneurial and corporate experience. His experience of working in the global consulting team at IGATE, knowledge of technology as a business, and setting up marketing and customer service teams from the ground up augurs well for The Higher Pitch’s clients. He specializes in marketing strategy, research and customer intelligence, solution building, and digital marketing, which are core elements of the company’s offerings. Nishant spent a significant amount of time at IGATE working in demand generation, digital marketing, and later in Retail & CPG consulting group. During his tenure at IGATE, he has worked on various programs around Digital Strategy, Omnichannel Retailing, and Customer Experience Management. Nishant has also led regional marketing for Birlasoft’s Europe and APAC region and has successfully carried out integrated marketing programs including advisory relations and demand generation. Early in his career, Nishant spearheaded a digital startup where he also set up an offshore customer service team for a Bay Area-based note-taking app company, which resulted in a saving of several hundred thousand dollars during the engagement period. The startup is now valued at more than a billion dollars today. He has also led the nation-wide brand launch for one of India’s leading low-cost tablet PCs and built an overall marketing ecosystem for them.
Co-Founder
PD has more than 24+ years of corporate work experience, mostly in technology marketing and sales across the US, India, and Japan. A large part of his career was at IGATE, India’s sixth largest software exporter, till the French major, Capgemini acquired it in 2015. Through his career, PD has anchored several high-decibel marketing campaigns, turnarounds, and brand transformations, all the while focusing on efficiencies and returns on marketing. He has also successfully led integrated demand generation programs apart, and specializes in executive connects and value-based business networking. At IGATE, PD was the global head of communications and PR and was the face of the company during significant events such as M&As, digital campaigns, as well as unusual crisis situations. He has been part of the IGATE journey as it rose from $80 million to $1.2 billion in revenues over nine years. PD was also the Head of Marketing for GlobalEdge Software and LiquidHub, India. PD is an alumnus of the Indian Institute of Management, Bangalore (IIMB), and is a graduate in Life Sciences from Bangalore University. He has been part of business bodies in the country such as the CII-Young India Chapter and the Marketing Chapter at NASCOMM.