Every B2B tech executive now has a LinkedIn presence, a set of recurring talking points about AI and disruption, and a content team that helps them publish regularly. That collective effort has produced an unintended side effect: thought leadership saturation. LinkedIn feeds, company blogs,…
There was a time when a B2B CEO could avoid the press, skip LinkedIn entirely, and still build a credible company. The product and the sales team carried the brand. That era is over, and the shift isn’t coming from…
For most of the last decade, the CMO-CIO relationship was a scheduling formality a quarterly check-in to align on tooling budgets and not much else. That’s no longer a defensible posture. Forrester’s research heading into 2026 found that the strongest predictor of…
For the last two years, AI in marketing mostly meant generative tools that helped a person draft something faster a blog outline, an image, a subject line. AI agents in martech are a different category entirely. An agent doesn’t just generate a…
Account-based marketing used to be the strategy a handful of enterprise teams ran alongside their regular demand-generation program a specialized play for the biggest accounts, with its own budget line and a small team. That positioning has effectively collapsed. Nearly 80% of…
Traditional account-based marketing asks a team to pick three to five high-value accounts months before any of them shows real buying intent, then build a personalized campaign and wait. It’s a sound strategy, and it’s also slow which is exactly…
B2B marketers spent years assuming short-form video belonged to consumer brands and that enterprise buyers preferred long, detailed content to match a complex buying process. That assumption has not held up. Short-form video marketing, generally 30 seconds to two minutes…
Two years ago, an AI avatar presenting a B2B product walkthrough would have looked like a novelty. In 2026, it’s standard production infrastructure. AI avatars in B2B video now show up in training modules, multilingual product announcements, and recurring explainer…
Open HubSpot as a sales rep and you see a pipeline-focused workspace. Log in as a marketing manager and campaign performance becomes the priority. Sign in as an admin and billing, permissions, and account management take center stage. The same…
Most B2B SaaS dashboards still work the way they did a decade ago: log in, see the same fixed grid of widgets everyone else sees, and hunt through menus for the one thing you actually need today. Predictive interfaces are the first real…
Director & Technology Head
Currently working as IT & Strategy advisors for various companies. Himanshu have 22+ years of rich experience in IT Program Management, Quality Assurance, and ERP implementations. Led key initiatives as PMO Head at IL&FS Technologies Limited. Managed Project implementation reviews and management reporting related to all projects at ITL. Key responsibilities included Implementation of Risk management framework, ICFR, Process training and Decision support for Top Management. Done rollout of internal project management applications and processes organization wide. Project management office setup for large IT e Governance programs. Implemented and Managed end to end Quality programs like CMMI Dev ML 5, CMMI SVC ML3, IS0 27k, ISO 20k, ISO 9001, Application Security audits, Vulnerability Assessments and Penetration testing for locations, data centers, and large e Governance programs. Earlier worked as a Program Manager and Business Analyst at IL&FS Technologies Limited for ERP projects (on Dynamics Ax and Navision).
Co-Founder
Nishant Mishra brings in over 20+ years of a perfect blend of entrepreneurial and corporate experience. His experience of working in the global consulting team at IGATE, knowledge of technology as a business, and setting up marketing and customer service teams from the ground up augurs well for The Higher Pitch’s clients. He specializes in marketing strategy, research and customer intelligence, solution building, and digital marketing, which are core elements of the company’s offerings. Nishant spent a significant amount of time at IGATE working in demand generation, digital marketing, and later in Retail & CPG consulting group. During his tenure at IGATE, he has worked on various programs around Digital Strategy, Omnichannel Retailing, and Customer Experience Management. Nishant has also led regional marketing for Birlasoft’s Europe and APAC region and has successfully carried out integrated marketing programs including advisory relations and demand generation. Early in his career, Nishant spearheaded a digital startup where he also set up an offshore customer service team for a Bay Area-based note-taking app company, which resulted in a saving of several hundred thousand dollars during the engagement period. The startup is now valued at more than a billion dollars today. He has also led the nation-wide brand launch for one of India’s leading low-cost tablet PCs and built an overall marketing ecosystem for them.
Co-Founder
PD has more than 24+ years of corporate work experience, mostly in technology marketing and sales across the US, India, and Japan. A large part of his career was at IGATE, India’s sixth largest software exporter, till the French major, Capgemini acquired it in 2015. Through his career, PD has anchored several high-decibel marketing campaigns, turnarounds, and brand transformations, all the while focusing on efficiencies and returns on marketing. He has also successfully led integrated demand generation programs apart, and specializes in executive connects and value-based business networking. At IGATE, PD was the global head of communications and PR and was the face of the company during significant events such as M&As, digital campaigns, as well as unusual crisis situations. He has been part of the IGATE journey as it rose from $80 million to $1.2 billion in revenues over nine years. PD was also the Head of Marketing for GlobalEdge Software and LiquidHub, India. PD is an alumnus of the Indian Institute of Management, Bangalore (IIMB), and is a graduate in Life Sciences from Bangalore University. He has been part of business bodies in the country such as the CII-Young India Chapter and the Marketing Chapter at NASCOMM.